This Search Engine Optimization (SEO) for Bloggers article is intended to serve as a post-optimization guide for bloggers. SEO is just one of the elements that make an article a great article.
To create a successful blog that generates leads and sales, there are several aspects you need to consider.
1) Identify a niche in which to create a blog
The first step ever to creating a successful blog is to find the topic it will cover. In other words, you need to decide what your blog is going to be about. From vegan cooking recipes to alternative tourist destinations, from sports to online trading: identify a niche that is not yet inflated, in which you can grow and be successful.
2) Search for the content around which to create the articles of your blog
You now have 5 candidate topics to start a blog. However, how can you get to just one? First, by placing the niches, you found under the microscope. That is, you need to analyze each niche and understand what potential it hides.
Go to Google (surfing incognito if possible), enter that particular topic in the search engine, find out if there are already sites that talk about it, and study well how they talk about it. This is the famous analysis of the competition (therefore of the competitors) already existing in this field.
It is the best way to get an idea of what content you will publish and if there is room for it on your blog.
3) Keyword Research for Post Optimization
If you want to become a blogger, get used to hearing about “keywords” until you drop. Start considering keywords like your Minions: an army of little helpers to do the dirty work.
Why are keywords important? Because choosing the right ones guarantees you visibility on search engines. This means “survival” for your blog, an essential aspect to never forget. Either way, optimizing the SEO of your blog is one of the most important things to do to get traffic to your site.
With this article, we deal with on-page and on-site SEO or how to optimize the SEO of your blog. This means improving the positioning of articles and pages of your blog to be indexed on search engines and appear among the first results.
What is Search Engine Optimization?
SEO or Search Engine Optimization consists of optimizing the contents, pages, and structure of a website through a series of interventions and strategies to increase the quantity and quality of traffic you receive through the organic results of the search engines. Research. This allows your blog to rank at the top of the SERP results or the results pages created by Google and other engines every time someone starts a search for a certain word or phrase.
Search engines periodically index all online sites or insert all the information and content of each site in their “library” to include it in the results of their SERPs. This process is performed through spiders (or robots), which scour your blog to collect all data. Learning how to optimize your blog’s SEO will make this software recognize your content as useful and give it more relevance.
That is why today, in the era of Google, the so-called “SEO approach” is a vital element in creating a successful blog. Every self-respecting site is designed and structured in such a way as to favor its optimization, and so is its contents.
From the contents to the structure and organization of the elements, there are several ways to optimize an article, of which we will now see the most important.
Let’s start by saying that SEO can be divided into three areas: on-site, on-page, and off-site.
On-page and On-Site SEO is about what you can do on your website, individual web pages, and blog posts to perform better in search engines.
The most important tool for the SEO of an article is the keywords or those terms that users enter in search engines to obtain a certain result. There are specific ways to find the most effective keywords for your website, such as the Google AdWords Keyword Planner.
However, it is not enough to find the right keywords, but it is necessary to use the keywords with the right criteria.
Here’s how to optimize your blog’s SEO. Let’s consider, for example, an article on WordPress:
URLs: It’s always best to use clear and short URLs, but that’s not all. You need to enter the keyword in the URL.
Title and Subtitles: The title of the article must contain the keyword. If you write an article about a wedding cake recipe, the title must contain the words ‘wedding cake recipe’, for example, ‘DIY wedding cake recipe.’ Then use the keyword in at least one subtitle throughout the article.
Opening the Article: It is important to use the keyword within the first sentence of the article, even better if at the beginning.
Density: Repeat the keyword in the article once every 100 words, making sure it is well inserted and contextualized. Casual use of keywords is never frowned upon by search engines and compromises the quality of the content.
ALT: It stands for alternative and refers to a text attributed to images. Here too, it is advisable to enter keywords.
Related Articles: Use keywords also in content that link to the article concerned.
Variation is better: Don’t always use the same keyword but try to include its most similar and effective variants.
Article Length: Try to write articles of at least 1200-1500 words to optimize them as much as possible.
First rule: Quality
All these techniques, when applied, must converge in a fundamental rule: the contents of your blog must be of high quality and original. This is the primary mantra for creating a successful blog. Without quality content, no keyword or trick can save your site.
Google wants to see that your content is, first of all, useful to the users who read them. For this reason, a great approach to creating content is to accept the fact that you are not writing for search engines but your users. Aim to write quality content and, in doing so, keep the SEO rules above in mind.
Articles take a short time to be indexed by search engines, while it takes much longer to rank. It will, therefore, take 3 to 6 months for you to see the first results, but in the meantime, you must continue to write a lot of quality content.