Pinterest is a highly efficient marketing tool today. According to Pinterest stats (2021), about 460,000 individuals utilize Pinterest to get inspiration on cooking, travel, wear, home designs, luxurious lifestyles, hairstyles, and more.
Pinterest is the fourth most popular site in the US, with YouTube, Facebook, and Instagram. About 93% of individuals actively using Pinterest admit to using it primarily when planning to purchase something.
When optimized well, pins tend to last longer than Facebook, Instagram, Twitter, and most social media networks. Ideally, Pinterest offers a vast platform for audience coverage for brands and business people looking for potential consumers and boosting traffic on their online platforms.
With Pinterest, users can pin those images they find relevant and attractive, hence providing a better opportunity for various brands to feature their products. Doing this can significantly promote your blog on Pinterest.
However, promoting Pinterest traffic isn’t as easy as it sounds, particularly those that don’t produce easily pinnable items. It requires a unique, more compelling strategy to have more pinners follow you and interact with your post’s content.
Is your Pinterest traffic dropping off? Are you looking for a more efficient way of how to promote your blog on Pinterest? Well, look no further. This article extensively expounds on the three easy and most effective methods of boosting Pinterest traffic.
Three Best Ways of Increasing Pinterest Traffic
Many people end up stalling their Pinterest presence immediately because they think it’s not working. But it’s usually not the best step because there are many ways of reworking your presence to have an improved outreach.
Here are three effective methods of how to promote a blog on Pinterest:
1. Setting Up A Good Profile to Increase Pinterest Traffic
A Pinterest profile can significantly affect the Pinterest traffic of any business. A good profile usually drives sales, increases brand awareness, attracts many consumers, and can motivate purchasing. Creating a profile that targets all these goals needs proper planning and careful consideration.
Here are the essential things you should do to create a compelling Pinterest profile include:
i) Use a Business Pinterest Account
Business accounts on Pinterest have myriad benefits and features than the standard account. Such an account allows you to access essential data tracking tools that show your pinned contents from a webpage and the various Pinterest users who interact with your products or brand.
It is also easy to claim your webpage plus other social accounts by ensuring your profile content, picture, and name appear on every Pin. It also shows that you’re an active user, hence more discoverability and ranking on Pinterest.
It also allows the creation of Rich and promoted Pins. Scheduling your pins isn’t much struggle either with this account,
ii) Consider Your Business’ Branding
Your branding, logo, color scheme, and image on Pinterest should be consistent and similar to those of other social media communities. Doing this improves recognizability allowing pinner to familiarize with whom they follow.
iii) Make Your Profile SEO-Friendly
You should always ensure your Pinterest page appears among the first result pages when anyone googles it. Using a similar and consistent logo is one way to go about it. Or by including keywords on the heading.
iv) Consider a Branded Hashtag
Branded hashtags are another easy way to promote a blog on Pinterest. It can help you develop a community on Pinterest. People can easily follow, engage, and search for your brand if they have its exclusive hashtag.
To improve engagement, you can add a CTA in your Pinterest bio to direct your consumers on what steps to take.
2. Analyzing Other Pinterest Users
Knowing your content’s performance is the only key driver for developing a better content and marketing strategy that matches your business objectives. One way of getting such information is by analyzing the data of other Pinterest users.
With such data, you can know your target audience, and significantly boost your Pin, conversions, campaign targets, Pins, and more. Luckily, the Pinterest business account has just the right tools for this job. It comes with a free tools set (Pinterest Analytics) that monitors the vital metrics and how they perform over time.
Some of the things you should do to enjoy the full benefits of these tools
i) Claim your webpage so that your name and profile photo appear on any of your website’s Pin. Hence, increasing your brand’s awareness and easy tracking of Pinterest activities that involve your brand.
ii) Include the ‘save button’ on your webpage
Doing this allows users to save their content instantly to Pinterest. Upon installation, this button will show you a clickable Pinterest sign that will show up on your website’s photos. Hence, allowing visitors to save your content to their boards directly.
This analytics tool can monitor many metrics. Some of these metrics include;
1. Impressions
In simple terms, impressions are views. They reflect the frequency your content appears in front of users in their search results, the home page, or other users’ boards.
2. Closeups
These are the Pins that users clicked for a closer view.
3. Saves and Save Rate
It indicates the number of times users save Pins on their boards. These saves also appear on followers’ feeds, hence increasing exposure.
4. Clicks to Links and Link Click Rates
If you include any linked Pins, you see how many people clicked on your webpage using them. This approach can help easily measure your ROI.
In case the link click rate reduces, you should analyze your Pins content to find out why. You can recheck your CTA, themes, Pin designs, and keywords used.
5. Total Audience
This metric calculates the total number of unique users who viewed your content for a specific duration of time, mostly daily and monthly.
6. Engaged Audience
With this metric, you can know the sum of people who interacted with your Pins in some way for a specified duration.
7. Top Pins
Top pins show your high-performing Pins for the past month.
3. Effective Use of Tailwind to Increase Pinterest Traffic
Knowing how to promote your blog on Pinterest isn’t always a walk in the park. It would be best to familiarize yourself with all the essential analyzing and automation tools for easy and faster results. To automatically share pictures from your blogs to boards, you’ll need to use a tool called Tailwind.
It is an essential Pinterest automation tool that manages and optimizes your profile’s performance as you continue using it. It also Pins on your behalf the days you choose. This feature can massively increase Pinterest traffic, sales, user engagement, and conversions significantly through consistent Pinning.
How it Works
The Pinterest Tailwind can provide you with many invaluable uses if you use it on your Pinterest account. Some of these uses include;
1. It schedules all your posts
2. Ensures to post at suitable times to increase engagement.
3. It can repeat content at the specified interval you select.
4. Increases your reach
5. It connects Pinners with you to exchange content In Tribes.
6. Monitors your Pins conversations
7. discovers for you any relevant content to share.
Scheduling Pins on Tailwind
There are three significant ways to include Pins in a schedule using Tailwind. They involve scheduling for Pinterest and your website and uploading the Pins to Tailwind directly. A quicker way to add Pins to your webpage and interest is by adding this tool (Tailwind) to your browser.
Significance Of The Tailwind Usage to Increase Pinterest Traffic
Using Tailwind can incredibly promote blogs on Pinterest in various ways. Here are five ways Tailwind can boost your Pinterest traffic:
1. Links you with other tribe members, who may further share your content with others, hence a bigger audience.
2. It loops Pins to keep posting automatically.
3. It spaces out Pins to avoid irritating followers and appearing spammy.
4. It’s time-saving. Its Find content feature allows it to curate Pins over a short time from those blogs you love so much
5. It ensures your Pinterest presence is constant without having to pin it every time.
6. Its SmartGuide feature provides easy suggestions that aim to reduce unnecessary risks to your Pinterest account
How To Enhance Pinning Using Tailwind Analytics
It is best to opt for the Plus Plan for better results which comes with various benefits and board and profile insights to help promote your Pinterest blog faster. The profile insights include the follower and Repin growth and the comments and Pins added.
The board insights are Pins number, follower, Resin, engagement, and virality numbers per board. The website insights indicate the total Pins number of users saved from your page and the number of visits you get from Pinterest.
Final Thoughts
Pinterest has millions of users today, and these numbers are expected to rise over time. Hence, it’s easy to find a bigger marketing audience and drive blog traffic using increased Pinterest traffic. To achieve this goal, you need feasible and effective methods to get more followers and pinners. A good profile, practical user analysis, and Tailwind use are among the most significant ways to promote Pinterest traffic.