How to Install the Google Analytics Code on a WordPress Site
Much has changed in how businesses are conducted and visualized since the advent of the Internet and many Internet-based technologies. The truth is that many entrepreneurs and marketers do a great job with the help of the Internet, whether it’s an online business or a regular company with a website to attract customers.
Marketing certainly plays a vital role in running a business, an aspect of the business that entrepreneurs cannot afford to ignore. But, of course, marketing a company’s products or services does not end with creating advertisements or the result of a website. But that doesn’t mean you stop building and running your website.
Managing a website gives entrepreneurs a great opportunity and portal to monitor how attractive their products or services are to the general public, especially people who visit their websites. In addition, it allows entrepreneurs to examine and analyze everything that happens on the site and use it to develop ideas for improvement or to create solutions to the weaknesses they may point out. All this is possible through the statistical options of the website available online.
For this particular purpose, Google Analytics will be the best choice for any website’s operator or owner. It is one of the most efficient and effective website statistics services available on the net. The best part is that it costs nothing. It’s completely free. It allows you to monitor and track your website’s activities and analyze this information to find ways to increase traffic and gain more customers. You can check traffic based on the day of the week, period, page width, bounce rates, traffic sources, visitor location, and lots of valuable information.
First, you need to sign up for Google Analytics. Next, make sure you’re using a Google Account. If you don’t have an account, sign up for one and use it for Google Analytics. Then go to the Google Analytics page and click Access Analytics. You’ll be redirected to your overview page if you already have an account. If you don’t have a registered site yet, you should create one. Be sure to provide all the details required for registration, especially the URL. This information will be needed to monitor and track the WordPress site you are registering. After completing the required information, click “Yes” after reading and accepting the Google Analytics Terms and Services.
This will then take you to the tracking code information, which you must copy and paste for reference purposes. There are two tracking codes: the urchin.js script used for older versions of WordPress and the new ga.js script used for updated WordPress. Also, note that all instructions are provided on the same page.
You can access your profile and copy the tracking code from the overview page by accessing the view action column and clicking Edit for an existing Google Analytics user. Then, click Check status at the top right of the “Main profile information” box. You can view and copy the tracking code here and see instructions for adding tracking to WordPress.
You will now need to download the zip file for the Google Analytics plugin. The plugin is set to automatically ignore connected authors, keep track of special events that may happen on your pages, including newsletter subscriptions, and also allows you to add a Google web tracking script to your site easily.
You can download the Google Analytics plugin through WordPress.org, where all you need is the Analytics account ID in the tracking code.
Once you have completed the installation and coding of Google Analytics in WordPress, wait 24 hours to start viewing reports and other valuable information.