Key Features of Google Analytics Account
You can use Google Analytics to compare your website’s performance data over two periods. Also, you can instantly graph your data for a better website view. It shows your website’s performance based on the territory, city, or country’s values.
Providing reference websites and search results are the essential functions of any analysis program. However, you can get statistics about the number of visitors sent by a link partner and traffic quality with Google Analytics.
Once you have achieved your business goals, e.g., if you’ve set up Sales and Marketing in Google Analytics, you can discover and control large amounts of data about what works and what doesn’t in your marketing strategy.
Google Analytics allows full integration of the AdWords program. Data is provided for each group, campaign, and keyword. In particular, you can analyze each area and see the number of ads, clicks, costs, and conversions.
Google Analytics shows you how popular and effective each link on each page of your site is. These powerful, graphical reports show the effectiveness of designing your site in a visual form.
Google’s analytics navigation summary shows where users on the home page visit or how most people reach your contact page. If people are not following the desired navigation, you probably need to correct some things on your page to force users to click on the selected areas.
Google Analytics tells you what keywords people use to find your site. We recommend that you consider your Google AdWords keyword purchases, content, and bids if specific keywords are interesting. It tells you how your customers find you.
Search engine traffic value shows which search engines send the most traffic to your website and how well they convert into sales. This will help you improve your marketing expenses and SEO efforts.
In addition to the ten reasons mentioned above, Google Analytics also has a Report Finder to help you search archived reports, help you see your website’s bounce rate over time, and display speed data connection. You can use this data to decide how to prioritize and improve your site design and download time, and more.