Directing people to a website from a social platform like Instagram is difficult, especially if we talk about it through mobile.
With over a billion active users, Instagram is an excellent opportunity, and leaving it out of our marketing plan would be a huge mistake. However, using Instagram to send people to our website requires strategic thinking.
Are you using the Instagram social network for your business? Would you like your followers to go to your website? Below are tips on how to drive traffic to your website from Instagram.
1. Create a Special Offer for Your Leads
An effective technique to drive traffic from Instagram to your site is to create a special offer reserved exclusively for leads: to get it, subscribe to your mailing list.
To get concrete results, proceed as follows:
- Create a Landing Page where you explain the offer.
- Share a post on Instagram where you advertise the offer, remembering to visit the Landing Page to access it.
- In the Biography, insert the link to the Landing Page so that everyone can click on it.
- In the post on Instagram, use a beautiful image and enter the Call to Action.
- What special offer can you create to generate new leads and increase visits to your site? You can opt for an e-book, a free video, or a course to be sent by email. There are many ideas; choose the right one for your sector and your target audience.
2. Use Instagram Stories
An instrumental piece of advice is to make the most of the Ig Stories: even if they only last 24 hours, they speak directly to the public, creating a particular bond.
The public wants to know you, they want to see what you do every day, and they need to create a relationship based on trust.
Only in this case will they start following you, visiting your site, and buying your products. You can use Instagram stories to make yourself known and also promote your special offers.
To generate traffic from Instagram with Stories, don’t forget to:
- Enter the Call to Action (for example: click the Link in the Bio)
- Use the sticker with the “@” sign to tag your account.
- Use the “#” sticker to share a hashtag. The hashtag search feature is also available for Stories. Using hashtags in your story, allows non-followers users to see your story, as well. Use the sticker with the “position.”
- Include links (at the moment, this function is only available for profiles that exceed 10,000 followers).
- To insert the “Swipe-up” function (currently, this function is available only for profiles that exceed 10,000 followers).
The Stories on Instagram are currently the most effective tool to bring the followers to carry out the Call to Action.
3. Create Fantastic Content
To win easily on Instagram, you should create content that can arouse an emotion, a feeling, a reaction in those who read it. This applies to Instagram but in general for all social media.
So, look around, see your competitors, and try to figure out what your audience might like: a quote? A photo of a vacation spot? A book just released? A video? etc.
There are tons of ideas that you can use in rotation to create a perfect editorial plan to convince users to connect to your brand, to start following you, and to visit your website.
Not sure where to start? Focus on quotes: everyone likes them because they are short, arouse emotions, and stimulate conversations.
If you sell products, avoid advertising them in all posts but tell them about yourself, what you do, and how you make your products because those who follow you already know what you sell.
You have to convince them to visit your site, insert a product in the cart, or contact you. by email.
4. Include Your Biography
When a user enters your Instagram profile, the first thing they do is read your Biography to understand who you are and what you do. Thus, you should take a few more minutes to make your bio perfect.
You have 150 characters to describe what you do: write a short descriptive sentence and then use the lists, insert 1 or 2 emojis and the call to action to invite followers to visit your site or land on a Landing Page explicitly created for generating leads.
5. Follow and Get Help from Influencers
Sometimes it takes an extra push to build brand awareness and extend your reach. By collaborating with influencers, you can broaden the effect of the message you want to convey.
Connect with influencers in your niche or sector, regardless of fashion, beauty, sports, or other verticals, to create compelling Instagram content.
Influencers manage to capture their followers’ attention because they are recognized and valued by the recommendations of the products they make daily on their profiles.
When you are finalizing the terms of the collaboration with them, make sure they use effective calls to action to get their followers to your website.
Besides, if they have more than 10,000 followers, they have the advantage that they can add clickable links in their Instagram Stories to bring more traffic to your website.
6. Add Your Website Link to Your Biography
If you go to your account and press “Edit profile,” you will see a space where you can add your site’s address. Paste your link there, and you have to save it. The importance of this is that the link in your bio is the only space that the platform offers to add a link that works directly.
When choosing the link that you will add to your bio, you should think about what the followers are interested in and take them directly there. For example, if you are promoting a new product or spreading an article, you should add a link that takes them straight to that section.
Final Thoughts
Without a doubt, gaining web traffic from Instagram is a goal that is worth it if you dedicate a lot of effort, time, and money, to improving your Instagram account.
It offers an excellent opportunity to connect with more people and is an incredibly effective digital marketing tool, whether we want to share updates or direct people to our website.